Strategic Analysis of Facebook Inc Term Paper Example | Topics and Well Written Essays - 2750 words

Strategic Analysis of Facebook Inc - Term Paper Example In this regard, the business organization selected for the paper is Facebook Inc. Facebook is regarded as one of the most prominent social networking service provider company. The company was founded by Mark Zuckerberg in the year 2004. The company is headquartered in Menlo Park, California. In recent period of time, the company has become quite popular tool of social network among its users (Veer, 2011).The company provides the facility to its user of sharing information, posting their photos and videos, connecting and chatting with other person, joining any group, and playing online and interactive games. In order to avail such social networking facilities provided by the company, the user is required to make his own account on Facebook with the help of its e-mail Id. Nowadays, in order to make the usage of this site easy and convenient; Facebook is available on the user’s smart phone also (Business Summary, 2012). Earlier the firm used to operate as a private business organ ization within the marketplace, but in 2012, the company has become publicly traded corporation by launching one of the largest IPOs in US stock market history (Business Summary, 2012).... Industry Structure and Global Markets The company operates in the industry of Internet Information Providers. In the existing period of time of where Information Technology has become quite advanced and effective, this industry has become quite competitive. This industry can be characterized as wide-ranging competitive industry. In this direction, the company is facing some stiff competition provided by other social networking facility provider company. Among such competitors, some major competitors of the company are Google, Microsoft, and Twitter Inc. In the competition of Facebook, Google has recently launched its social networking utility, namely Google+. Moreover, there are other social networking utilities such as E-buddy, blackberry messenger, Linkdin and so on, which are delivering some intensive competition to the company (Business Summary, 2012). In existing period of time, the company is enjoying some favorable business conditions across the world. As internet penetration across the world is increasing rapidly. Moreover, the interest of young generation towards social networking is also enhancing quite intensively, which shows some positive conditions for the growth of the company (BBC: News Technology, 2011). In direction to this, the company has registered some intensive market growth in terms of international presence. The total number of users of the company across the world can be presented as below: (Source: Facebook Users in the World, 2012). Economics Before the year 2012, the company was not traded on stock market. In May 2012, the company launched its IPO. The opening share price of the company at that period of time was $38, which was considered overvalued by traders.

Criticise my friends business idea....its not really a topic, there is Essay

Criticise my friends business idea....its not really a topic, there is no topic as such - Essay Example For instance, the case study illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. Thus, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study. It might be more advantageous for the friend in the case study to, first, consider a more mass market strategy in order to gain the attention of consumers that would appreciate these magnetic implants. The provided case study is limiting the marketer to a niche market which could also limit profit success. However, there is some possibility that utilising a tattoo chain as the chosen marketing intermediary could have some degree of success. For example, a recent study showed that consumers in their 20s, today, are happy with life and seek to explore having fun and tend to be attracted toward a variety of premium products which seek to build social identity (Executive Digest 2008). It is rather commonly understood, from a marketing perspective, that tattooing is often an outward expression of self identity and uniqueness from a social perspective. Thus, theoretically, this would be an ideal channel for marketing and sales focus by providing unique products to a younger market that is seeking adventure and the desire to explore fun. The case study provided evidence that magnetic implants could, in theory, create a new type of emotional experience by allowing the consumer that accepts these implants to be different from others in society or in their own age group. Why is this important in supporting the plans for the â€Å"friend† in selecting the tattooing chain as the appropriate marketing solution? Marketing and social sciences teach businesspersons that individuals in society often make what is referred to as social comparisons, the process of viewing others in the social environment and identifying how one might be superior to others (Suls, Martin a nd Wheeler 2002). People in society, as a rather homogenous whole, want to believe that they are superior to those through which social comparisons occur. A person’s total well-being, according to theory, is greatly enhanced when one believes they have this superiority over others in society (Taylor and Brown 1988). Magnetic implants, which would theoretically provide opportunities to sense electromagnetic fields or even pick up metal objects utilising only their skin (via assistance from the implant) is currently something that is not common in society. Hence, it would give the individual who receives the implant the ability to enhance their personal and emotional well-being as they would have opportunities to constantly make positive social comparisons and feel superior to others. With this in mind, the marketing entity in the provided case study is selecting tattoo chains as a proper marketing channel as this environment already provides said uniqueness that often services a need to show others in the social environment that they are different and helps to confirm and affirm self-identity. Morgan and Hunt (1994) further emphasise that relationship marketing is a strategy that can enhance the viability of a brand as it provides loyalty and often leads to positive word of mouth. Tattoo chains not only have to provide quality art products (as