Wednesday, December 25, 2019

The Nuiances of College Term Paper Sample

The Nuiances of College Term Paper Sample Using College Term Paper Sample Do not promise what you couldnot deliver. Also, when students start looking for free essays, they need to make certain that the completely free essays they select meet the size demands of an assignment and contain the correct parts of information. Definitions of College Term Paper Sample To relieve such elevated levels of pressure, it's smart to place an order for some or all your college papers to be written for you. The work of an outline is to supply a precise plan of how the different parts of your paper is going to be handled in the essential order. All you have to do is research about the best write my paper websites, and you'll have made the very first stride towards alleviating your problem. When you haven't any yet, then it is going to be better for you to hunt for any examples and samples of works to fully grasp the way the work needs to be completed and formatted. 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Tuesday, December 17, 2019

Branches of Philosophy - 1687 Words

BRANCHES OF PHILOSOPHY 1 Branches of Philosophy Kenney Starr American Intercontinental University BRANCHES OF PHILOSOPHY 2 Abstract The different branches of philosophy are broken down into six different categories. These different categories answer the many questions that we as individuals ask as we go through the journey of life. Although these questions are sometimes complicated and at many times are very difficult to answer at some time we come up with an answer. Even though the answer is not what we would expect it is the answer that best fulfils our inner thought process that is closely linked to the different aspects of philosophy. An aspect that we all encounter throughout life is an important one as†¦show more content†¦If an individual can understand and encompass this branch of philosophy that individual could live a full and prosperous life as he has done not only the right thing he has done right by everyone around him. This would probably be the most important as it involves doing right which is closely related to religion the base of all of our lives. Each and every day I encounter the dif ferent aspects of what is ethics. I work in a environment as I am a manager of a restaurant and I often have to make decisions about what is right and what is wrong as I manage a crew BRANCHES OF PHILOSOPHY 5 Of people who have rights and want to be treated fairly. Although the company that I work for is a very unfair company, and require us to take hour breaks that are interrupted. Although I have to follow the mandatory rules of the company I believe that this is wrong and it is not ethical. As I know that it is wrong I have to follow these rules although I disagree I often go along as I do not want to lose my job because I have a family. This branch of philosophy is encountered by ever individual each and every day of our lives the big question remains what do you do? The fourth branch which is Aesthetics is an interesting one as it encompasses the aspect of beauty. This is a good one as many individuals would consider themselves to be beautiful is it true that beauties is in the eye of the beholder, and if soShow MoreRelatedExplanations of the Branches of Philosophy1358 Words   |  6 PagesExplanations of the Branches of Philosophy Jacqueline T. Ashley April 3, 2016 AIU Online Professor Ian McDougall Explanations of the Branches of Philosophy Philosophy is the study of the primary essence of knowledge, reality, and existence, mainly when viewed as an educational regimen. Philosophy includes an approach of questions and answers among a couple of individuals; this approach is referred to as a dialogue. In a dialogue, an individual is searching for a reasonable view and comprehensionRead MoreBranches of Philosophy983 Words   |  4 PagesThe Branches of Philosophy Joe Bess AIU Online Abstract There are six branches of philosophy, they are Metaphysics, Epistemology, Ethics, Aesthetics, Political, and Social. Each one of these branches asks a particular question that we seek the knowledge of ourselves, unknown to us probably every day of our lives. The Branches of Philosophy The six branches of philosophy are metaphysics, epistemology, ethics, aesthetics, political, and social. In dealing with each branch they ask certainRead MoreBranches of Philosophy8343 Words   |  34 PagesBranches of philosophy The following branches are the main areas of study: †¢ Metaphysics investigates the nature of being and the world. Traditional branches are cosmology and ontology. †¢ Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of howRead MoreBranches of Philosophy Essay980 Words   |  4 PagesBranches of Philosophy Professor John Wise American Intercontinental University Thesis This essay project with answer different questions to the six branches of Philosophy. The branches are Metaphysics-is something real? Epistemology-How do we know? Ethics-What is right or wrong? Aesthetics- Is something beautiful? Political- What government is best? And Social-Read MoreSix Branches of Philospy1000 Words   |  4 PagesReflection of the Six Branches of Philosophy Various branches of philosophy have always become great debates in society. Many have questioned metaphysics, epistemology, ethics, aesthetics, political philosophy and social philosophy. The author will discuss and reflect on the six branches of philosophy in which she will describe a time in her life when she have asked similar questions. In addition, the author will discuss specific circumstances that brought her to each of the questions and what conclusionsRead MoreEssay about Branches of Philosophy1384 Words   |  6 PagesBranches of Philosophy It is my understanding that there are three main branches of philosophy. These three branches include Metaphysics, Ethics and Epistemology. Metaphysics finds its focus through questions on reality. These questions include: What is real? What is mind and what is matter? What kind of reality do we have? Epistemology deals with truth versus opinion. Questions include what is truth, and what is its source? Is truth absolute or relative? Lastly, Ethics deals with right and wrongRead MoreBranches of Philosophy: Epistemology, Metaphysics and Ethics1087 Words   |  5 PagesPhilosophy is the careful study if the states of, validity, existence, and conduct. It comes from the Greek word, philosophia, which translates into â€Å"the love of wisdom†. Philosophy encompasses a vast range of topics and ever person, place, thing, and idea has its roots embedded in it. For the purpose of this paper, I will be only covering the branches of epistemology, metaphysics, and ethics. These branches serve as the building blocks for studying and teaching philosophy. While examining theseRead MoreEssay on The Six Branches of Philosophy3875 Words   |  16 Pagestime, I think we impose those limits on ourselves. We don’t use our entire brain; we only use about ten percent of our brain. Just imagine what we could learn and accomplish if we used our whole brain instead of just ten percent of it. Social Philosophy 1. How should humans behave in a society? I think we should behave in a manner that doesn’t hurt anyone physically. I point out physically because there are times when without meaning to, we hurt each other’s feelings without truly meaning toRead MoreWhat Is Philosophy And Why Should Anyone Study It?987 Words   |  4 PagesWhat is philosophy and why should anyone study it? We are all doomed without philosophy! Why you may ask. Well the reason why is because philosophy is all around us, but many people fail to notice it. According to the Oxford Dictionaries philosophy is, â€Å"The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline† (Philosophy). So, in other terms, philosophy is the way we think about various topics. Philosophy is full of thinking andRead MorePhilosophy : The Philosophical Study Of Human Values, Epistemology, And Metaphysics1069 Words   |  5 Pagestaking this class, I thought that philosophy was strictly the study of space and abstract ideas that I never really gave any attention to. Now at the end of the semester I can say that not only have I realized how wrong my original opinion of philosophy was, but I also learned that the more philosophy I can study, the better I will be able to make decisions in my life. Philosophy can be broken down into three br anches: Axiology, Epistemology, and Metaphysics. These branches each have their own questions

Monday, December 9, 2019

Case Study of the Seattle Space Needle Example For Students

Case Study of the Seattle Space Needle Since The Seattle- Space Needle edifice opened in 1962, it has been one the greatest symbols in Seattle, Washington State. This edifice is a modernistic type of an architectural edifice ; and is an icon for Seattle and is a symbol of the Seattle World’s carnival. It is besides a historic landmark for Washington ; established by the Landmarks Preservation Board. It was labeled a historic landmark in April 1999 ; 38 old ages after it was been built. This tower is built on the western side of the Mississippi River. The entire cost of this development and edifice was about $ 5 million. The tower is 605 foot tall with its aerial construction and it is a 518.8 foot tall edifice without the aerial. With this tallness the edifice is reasonably proportioned with the breadth being 138 foot. This edifice was sketched by Eddie Carlson ( 1911-1990 ) . The Space Needle was designed by designers John Graham Jr. and John Ridle. John Graham based the thought of the Seattle Space Needle on a winging disk and Victor Steinbrueck, the structural applied scientist had brought in the thought of the hr glass figure for its long, strong slender back uping legs. This edifice had up to five different investors. It was designed by two work forces and is able to defy all kinds of conditions conditions, for illustration ; air currents of above 320 kilometers per hours that are a Hurricane strength at Category 5 which are wind velocities of up to 252 kilometers per hours or stronger that can be destructive on a big graduated table and earthquakes up to the magnitude of 9.1. The tower sways about 1 inch per 10 miles per hour of air current velocities. It besides has 25 lightning rods which allow the edifice to defy significant sums of lightning work stoppages. The edifices building had begun in April, 1961. This development created occupation chances for many of the local building companies and took approximately 8 months to to the full finish the building of the edifice, in December 1961, yet the tower was merely opened for public visits in April 1962, during the World Fair. Here, about 2.3 million people rode up to the Seattle Space Needle s Observation Deck. Construction was successfully completed within 400 yearss, therefore nicknaming the edifice The 400 twenty-four hours admiration. The expansive gap gathered around 20000 visitants from many different states. The edifice building was carried out by the Howard S. Wright Construction Co, the chief contractors of the edifice undertaking. The edifice has a design of an Observation tower. Hence, due to the above mentioned facts, it is my pick to compose on this interesting edifice the Seattle Space Needle. The building began with the pouring of the foundation which was one of the largest concrete pouring’s in the Western Coast of its epoch. The foundation of the legs are in a form of a â€Å"Y† and, are deep and broad so that it can defy a big scale magnitude of an temblor and the strong air currents that face the tower with its tallness. These foundations are approximately 30 ft deep and 120 ft broad. These termss of the edifice are fixed to the Earth with 74 bolts, which are 30 foots long, therefore keeping the tower in its unsloped place. The foundations were poured over 12 hr periods and with a entire truck burden of 5.85 million kilogram of cement concrete foundations including the steel which weighed about 5850 dozenss with 250 dozenss of reenforcing steel combined. This consisted of approximately 467 truck tonss of concrete. This edifice chiefly consists of big, heavy steel which weights around 9.7 million kilogram. .ua03f9582e55ae3a9aa4a317887dd1282 , .ua03f9582e55ae3a9aa4a317887dd1282 .postImageUrl , .ua03f9582e55ae3a9aa4a317887dd1282 .centered-text-area { min-height: 80px; position: relative; } .ua03f9582e55ae3a9aa4a317887dd1282 , .ua03f9582e55ae3a9aa4a317887dd1282:hover , .ua03f9582e55ae3a9aa4a317887dd1282:visited , .ua03f9582e55ae3a9aa4a317887dd1282:active { border:0!important; } .ua03f9582e55ae3a9aa4a317887dd1282 .clearfix:after { content: ""; display: table; clear: both; } .ua03f9582e55ae3a9aa4a317887dd1282 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua03f9582e55ae3a9aa4a317887dd1282:active , .ua03f9582e55ae3a9aa4a317887dd1282:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua03f9582e55ae3a9aa4a317887dd1282 .centered-text-area { width: 100%; position: relative ; } .ua03f9582e55ae3a9aa4a317887dd1282 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua03f9582e55ae3a9aa4a317887dd1282 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua03f9582e55ae3a9aa4a317887dd1282 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua03f9582e55ae3a9aa4a317887dd1282:hover .ctaButton { background-color: #34495E!important; } .ua03f9582e55ae3a9aa4a317887dd1282 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua03f9582e55ae3a9aa4a317887dd1282 .ua03f9582e55ae3a9aa4a317887dd1282-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua03f9582e55ae3a9aa4a317887dd1282:after { content: ""; display: block; clear: both; } READ: Is Othello A Tragic Hero? example EssayThe Space Needle has a 360 degree position of Seattle from its revolving eating house and sing deck. The eating house is in a ring form and rotates on a cogwheel system that travels at an norm or estimated velocity of 1.8 kilometers per hour. The lift of this edifice has been specially plan so that it takes about 41 seconds to acquire to the upper most viewing deck which travels at 10 stat mis per hr ( 16 kilometers per hour ) . Since this edifice is an observation tower, it has an observation deck which is at a tallness of 5.24 foots above the finish land degree. A spectator will be able to see the metropolis below and environ sites such as the Cascade Mountains, Mount Baker and many other environing sites. The first eating house known as the â€Å"Space Needle Restaurant† or the â€Å"Eye of the Needle† was closed down in the 2000’s for the new and developed 360? go arounding eating house. This eating house was named the â€Å"Sky City† and is the first go arounding upper category eating house in the universe. The Sky City makes a full revolution in 47 proceedingss and is 4.9 foot above the natural land degree which allows a frequenter the position of the metropolis and its milieus as he dines. The chief design characteristic of the eating house is holding the ability of ever holding the outside position ; hence, one of its chief stuffs are most likely toughed safety glass with the kitchen and other services at the centre or offset centre on the eating house floor. Other redevelopments that occurred between 1999 and 2000 were a retail shop for visitants to purchase decorations and other artefacts as keepsakes, the betterment of the screening deck, repainting and the replacing of old and warn out illuming. One of the latest design characteristics that were added onto the Space Needle in 1999 was the Legacy Light, besides normally known as the Sky Beam. This characteristic is created by the usage of a basic unit of aglow strengths of visible radiation at the top of the tower. This characteristic was to be used on particular occasions or on public vacations, but due to the sum of light pollution it has created, it has to be used to certain restrictions and juncture. It was foremost illuminated on New Year s eve 1999/2000. This characteristic was besides used to demo sympathy during the 911 World Trade Centre terrorist act onslaught and remained lit up for 11 yearss, from September 11Thursdayto September 22Thursday. Today, the Seattle Space Needle is home to 325 employees and 11 installation applied scientists who guarantee that everyday care and work orders are carried out timeously. Many green enterprises have besides been adopted, such as ascents to illuming systems to more sustainable and energy efficient options. Food including garbages and waste from the kitchen are made into compost. This enterprise has non merely decreased clip and energy, but has besides significantly reduced care costs and besides plays a function in salvaging our Earth’s Ozone bed and at the same clip cut downing the nursery consequence. The Seattle Space Needle does non merely play host to the legion sums of tourers it receives twelvemonth in twelvemonth out but is besides host to many film sets, such as the Austin Powers 2nd film â€Å"The Spy Who Shagged Me† . It was show cased in the Television series and in assorted picture games. The Seattle Space Needle has uplifted the face of Seattle, Washington State as it is one of the first skyscrapers to be built in its clip. This brought on the design and development of other skyscrapers since which have immensely exceeded the tallness of the Seattle- Space Needle, therefore doing it the midget of skyscrapers in Seattle. This edifice still remains one of the chief tourer attractive force sites in Washington, United States of America, since it is alone and has an amazing design that will stay an attractive force to tourers and visitants likewise from all walks of life the universe over. .ubcb56037bcaef389d18fa66c53960c9f , .ubcb56037bcaef389d18fa66c53960c9f .postImageUrl , .ubcb56037bcaef389d18fa66c53960c9f .centered-text-area { min-height: 80px; position: relative; } .ubcb56037bcaef389d18fa66c53960c9f , .ubcb56037bcaef389d18fa66c53960c9f:hover , .ubcb56037bcaef389d18fa66c53960c9f:visited , .ubcb56037bcaef389d18fa66c53960c9f:active { border:0!important; } .ubcb56037bcaef389d18fa66c53960c9f .clearfix:after { content: ""; display: table; clear: both; } .ubcb56037bcaef389d18fa66c53960c9f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubcb56037bcaef389d18fa66c53960c9f:active , .ubcb56037bcaef389d18fa66c53960c9f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubcb56037bcaef389d18fa66c53960c9f .centered-text-area { width: 100%; position: relative ; } .ubcb56037bcaef389d18fa66c53960c9f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubcb56037bcaef389d18fa66c53960c9f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubcb56037bcaef389d18fa66c53960c9f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubcb56037bcaef389d18fa66c53960c9f:hover .ctaButton { background-color: #34495E!important; } .ubcb56037bcaef389d18fa66c53960c9f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubcb56037bcaef389d18fa66c53960c9f .ubcb56037bcaef389d18fa66c53960c9f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubcb56037bcaef389d18fa66c53960c9f:after { content: ""; display: block; clear: both; } READ: Essay about National Honor Society Membership Request Letter Essay

Sunday, December 1, 2019

Soft Money Essays - Campaign Finance In The United States

Soft Money Whether the issue is consumer privacy, a Patients Bill of Rights, environmental pollution, or a prescription drug benefit for older Americans, soft money donors will get their opinions heard on Capitol Hill and at the White House. Soft money is drowning out the voices of average Americans -- it is time to put an end to the corrupt soft money system Common Cause President Scott Harshbarger At the basis of the campaign finance reform movement is the belief that everyone should have an equal say in the government, and that wealthy individuals or special interest groups should not be able to manipulate the system through excessive contributions to unduly influence elections. The more expensive it becomes to finance a campaign, the more important the money becomes, and subsequently the less involved the candidate becomes in listening to the voices of the average Americans. The Federal Election Commission, established in 1974, was the first independent institution created to monitor and enforce the campaign finance reforms that were designed to limit [individual or corporate] contributions that would disproportionately influence a federal election. The Commission also tries to ensure that the campaign finance information is accessible to the public, because disclosureis the single greatest check on the excesses of campaign finance, (Sabato). Soft money, by definition, are the non federal funds which are raised, and spent, outside of Federal Election Campaign Acts borders. Campaign finance reform evolved in order to restrict and regulate the campaign funds, but the soft money loophole allows committees to establish a separate bank account for nonfederal activities, which is not monitored by FECA. Critics argue that the soft money system allows committees to save the federal funds that can be spent on federal elections, and that the system only furthers the influence of wealthy contributors on elections. On the other hand, others claim that federal regulation of soft money is an unwarranted intrusion into the financing of non-federal elections and fear that complex regulations will have a chilling effect on grassroots electoral activity (FEC). Since the 1980s, critics of the soft money system have strived to close the perceived loophole. In 1984, Common Cause petitioned the Commission for stricter rules regarding soft money allocation, hoping to close the loophole. When the Commission concluded that the evidence of soft money abuse was insufficient to rationalize the suggested changes, Common Cause filed a suit that led to a Court order for the FEC to clarify its allocation regulations. In 1990 the Commission approved of new regulations that would require all national party committees to provide full disclosure of the soft money accounts, and all committees (with federal and non federal accounts) to use specific formulas to determine the amount of federal funds required to be spent for any activity that benefits both federal and non federal candidates (FEC). While the Commission maintains that they have proceeded as far as statutory authority would permit, short of barring the combined use of federal and nonfederal fund altogether (FEC), others maintain that soft money is exactly what policy makers have intended to exclude from national elections since the early 1900s. In 1907, the Tillman Act was enacted to prohibit national banks and corporations from donating money to political campaigns. The campaign finance reform laws from the 1907 Tillman Act to the 1947 Taft-Hartley Act have tried to control and limit campaign spending and funding, in effort so that special interest groups and wealthy individuals would not be able to use excessive contributions to influence federal elections. According to the Common Cause glossary, Soft money is money that is illegal under federal law -- it either violates federal source restrictions (such as money from corporations) or federal limits (such as large contributions from individuals in amounts often exceeding $100,000). Soft money undoubtedly influences our government. National party committees are allowed to use the soft money funds for voter registration drives and get-out-the-vote campaigns, but these ads can easily be manipulated to influence presidential elections. Common Cause charges that soft money contributions are laundered through the political parties in a way that allows federally illegal money to nonetheless be used to influence federal elections. While corporations make large [soft money] donations to political parties, they are also lobbying

Tuesday, November 26, 2019

Little Skate Characteristics and Information

Little Skate Characteristics and Information The little skate (Leucoraja erinacea) is also known as the summer skate, little common skate, common skate, hedgehog skate, and tobacco box skate. They are classified as elasmobranchs, which means they are related to sharks and rays. Little skates are an Atlantic Ocean species that that live on the ocean bottom. In some areas, they are harvested and used as bait for other fisheries.   Description Like winter skates, little skates have a rounded snout and pectoral wings. They can grow to a length of about 21 inches and a weight of about 2 pounds. The dorsal side of a little skate may be dark brown, gray or light and dark brown in color. They may have dark spots on their dorsal surface. The ventral surface (underside) is lighter in coloration and may be white or light gray. Little skates have thorny spines which vary in size and location depending on age and sex. This species can be confused with the winter skate, which has a similar coloration and also lives in the North Atlantic Ocean.   Classification Kingdom: AnimaliaPhylum: ChordataSubphylum: VertebrataSuperclass: GnathostomataSuperclass: PiscesClass: ElasmobranchiiSubclass: NeoselachiiInfraclass: BatoideaOrder: RajiformesFamily: RajidaeGenus:  LeucorajaSpecies:  erinacea Habitat and Distribution Little skates are found in the North Atlantic Ocean from southeastern Newfoundland, Canada to North Carolina, U.S.   These are a bottom-dwelling species that prefer shallow waters but may be found in water depths up to about 300 feet. They frequent sandy or gravel-covered bottoms. Feeding The little skate has a varied diet that includes crustaceans, amphipods, polychaetes, mollusks, and fish. Unlike the similar-looking winter skate, which seems to be more active during the night, little skates are more active during the day.   Reproduction Little skates reproduce sexually, with internal fertilization. One obvious difference between male and female skates is that males have  claspers  (near their pelvic fins, that lie on each side of the tail) that are used to transfer sperm to fertilize the females eggs. The eggs are laid in a capsule commonly called mermaids purse. These capsules, which are about 2 inches long, have tendrils on each corner so that they can anchor to seaweed. The female produces 10 to 35 eggs per year. Within the capsule, the young are nourished by egg yolk. The gestation period is several months, after which the young skates hatch. They are 3 to 4 inches long when they are born and look like miniature adults.   Conservation and Human Uses Little skates are listed as Near Threatened on the IUCN Red List. They may be captured for food and the wings sold as imitation scallops or for use as other dishes. More often, they are harvested to be used as bait for lobster and eel traps. According to NOAA, that harvest occurs in Rhode Island, Connecticut, Massachusetts, New York, New Jersey, and Maryland. References and Further Information: Bailly, N. 2014. Leucoraja erinacea (Mitchill, 1825). In: Froese, R. and D. Pauly. Editors. (2014) FishBase. Accessed through: World Register of Marine Species.Kittle, K. Little Skate. Florida Museum of Natural History. Accessed February 28, 2015.NOAA Fisheries: Greater Atlantic Region. What Were Doing to Learn More About Skates. Accessed February 28, 2015.Sulak, K.J., MacWhirter, P.D., Luke, K.E., Norem, A.D., Miller, J.M., Cooper, J.A., and L.E. Harris. Identification Guide to Skates (Family Rajidae) of the Canadian Atlantic and Adjacent Regions. Accessed February 28, 2015.Sulikowski, J., Kulka, D.W. Gedamke, T. 2009. Leucoraja erinacea. The IUCN Red List of Threatened Species. Version 2014.3. Downloaded on 28 February 2015.

Saturday, November 23, 2019

Varying Approaches for Principled Eclecticism for ESL

Varying Approaches for Principled Eclecticism for ESL A few years ago I was introduced to principled eclecticism as a means of establishing ESL/EFL class objectives. Basically, principled eclecticism refers to the use of various teaching styles in a discriminating manner as required by learner needs and styles. Applying Principled Eclectisim While this loose approach may sound either ideal or simplistic depending on your point of view, it requires a basic grasp of some of the principle schools of thought as a means of getting an overview of issues directly related to satisfying learners needs. In a nutshell, the application of principled eclecticism proceeds by first addressing the issue of learners needs and styles. Once these two basic elements have been evaluated, the teacher can develop a needs analysis which can then be used to develop the course syllabus. Definitions Interlanguage Skill: A scala of languages that fit the level of the students language skill at any moment. In other words, there are many levels of speaking a language each of which can be sufficient for a given student.Comprehensible Input: Originated by Krashen, the core of this idea is that if we do not understand the input we cannot learn.Negotiation of Meaning: Interactional hypothesis that states that learning comes about in the moment of exchange between a native speaker and a non-native speaker.Product Oriented Approach: The accumulation of bits and pieces of a language (for example, learning tenses and doing exercises based on correct tense usage). Example Cases The following two cases give examples of the process involved in applying this approach to different types of classes. Class 1 Needs and Styles Age: young adults from 21-30Nationality: class of German students located in GermanyLearning Styles: college educated, familiarity with a  product-oriented approach to learning a language, widely traveled and familiarity with other European cultures.Goals: First Certificate Examination at end of courseInterlanguage Skills: all students can communicate in English and accomplish most common language tasks (i.e., completing day-to-day tasks in a native speaker society, telephone, expressing viewpoints, etc.), higher level complexity such as writing essays, expressing complex arguments in fine detail is next desired step.Course Duration: 100 hours Approach As the First Certificate Examination is the goal of the course and there is a limited number of hours, the course will have to often employ a deductive (i.e., teacher-centered, book learning) approach in order to complete all the grammatical tasks required by the examination.Students are very familiar with traditional learning approaches such as grammar charts, drill exercises, etc. In this case, awareness raising concerning basic language patterns will not be necessary. However, as the students are quite young and most fresh out of college, they may have to be helped to understand and accept more innovative (i.e., inductive) approaches to learning (i.e., role-playing for improving speaking skills, general class discussions with little or no correction) as they are probably used to more goal-oriented study situations.As the First Certificate Exam includes many authentic materials, students will benefit greatly from exercises that focus on the negotiation of meaning. This negotiation of meaning is a type of interactional learning that comes about in the moment of exchange with a native speaker context that requires the learner to negotiate meaning thereby expanding his language skills. Objectives of the First Certificate Examination will be the overriding factor in the determination of class activities. In other words, activities based on Neuro Linguistic Programming may not be desirable as this approach to teaching focuses on a holistic learning method, which, unfortunately, may not provide all the bits and pieces required to complete the examination exercises such as sentence transformation.As the course duration is limited and the objectives are many, there will be little time for experiments and fun activities. Work needs to be focused and principally goal oriented. Class 2 Needs and Styles Age: immigrant adults from 30-65Nationalities: a variety of countriesLearning Styles: most of the class has had little secondary education and has not studied languages formallyGoals: Basic ESL skills for everyday usage and job acquisitionInterlanguage Skills: basic tasks such as ordering a meal and making a telephone call are still difficultCourse Duration: 2-month intensive course meeting four times weekly for two hours Approach The approach to teaching this class is dictated by two principal factors: need for real world skills, lack of background in traditional learning stylesPragmatic functional English is of prime importance. Luckily, the course is intensive and provides the perfect opportunity for intensive role-playing and real world game activities.As students are immigrants and a native speaker environment is at hand, teaching can also take place by bringing the real world into the classroom and/or - even more preferably - taking the classroom out into the real world.Low-level English skills mean that comprehensible input will play a great role in the success or failure of the class. Considering the low level of interlanguage skill, students desperately need the teacher to help them by filtering experiences into a comprehensible form so that they may make sense of situations that are too difficult if faced on a strictly authentic level.Learning by process will be of great importance. The positive side of low-level education is that students are not attached to traditional learning methods such as grammar charts, exercises, etc. The use of holistic learning approaches can be very effective as students will not have any pre-conceived notions about what learning should be like.

Thursday, November 21, 2019

Marketing related Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing related - Essay Example Marketing research can serve as the primary tool to obtain the information needed to perform qualitative analysis about different areas within the marketing field. The descriptive role may be fulfill though primary or secondary research techniques. An example of an application of marketing research fulfilling a descriptive role could be Toy R’ Us company designing a package for a new toy that is attractive for young customer and persuades them to purchase it based on the packaging design. Marketing research also serves a diagnostic role for managerial purposes. The diagnostic role involves predicting the products that can be introduced in a particular marketplace. Burger King may desire to expand its operation into a new international location. Marketing research can help this company predict the success or failure of its product offering in particular location. Marketing research is a diagnostic tool that can prevent serious mishaps for this company. For example somebody in the company mentions India as a great location due to the size of its population. Marketing research is a tool that can predict the negative consequences of pursuing this strategic option since cattle in India is a sacred animal. Introducing a hamburger joint in a nation with such religious beliefs would not be a smart move by Burger King. A typical diagnostic application of marketing research is determining the reason a particular product is not achieving the desired sales the manager forecasted it would achieve. Marketing research also serves the function of being a prediction tool for executives of a firm. One of the primary objectives of marketing research is to predict the potential demand for a product in a particular marketplace. Based on quantitative analysis and other predictive tools such as the Delphi method marketing research can be used to determine the demand of a product in a

Tuesday, November 19, 2019

Do Curfews Keep Teens Away From Crime Assignment - 9

Do Curfews Keep Teens Away From Crime - Assignment Example According to an article that explores effects curfew laws have on youths, less is evident about the positive impacts. The article states that researches who have tried to analyze the effects of curfews on reducing crime have relied on assumptions and not facts (Kline 2). Many cities in the United States have put in place curfews for teenagers following the 1990s when crime cases amongst the teenagers seemed to be on the rise. This measure therefore aimed at ensuring safety amongst them. These curfews are however usually applicable to teens who are under a specifically stated age. As much as it may reduce crime amongst those under the stated age, it will have no implication on kids just above the statutory age hence they will continue with their criminal behaviors (Kline 1). They will be able to influence the teenagers who will disobey the curfews and indulge in crime. This article, therefore, proves that setting curfews for teenagers is not a solution to the increased crimes amongst teenagers in the cities. A proper solution, therefore, should not direct to the teenagers alone but the youth in general. According to an article in Greater Greater Washington titled as ‘Teens need things to do, not curfews’, curfews have worked effectively on other cities and have been able to reduce the number of crimes amongst teenagers (Reed). The article, however, brings its claims stating that many feel curfews are too restrictive for the teenagers and that they do not eradicative the root cause of crime amongst the teenagers. The main cause of misbehavior amongst the teenagers as per this article is lack of appropriate things to do. Therefore, they keep themselves busy by indulging in criminal activities.  

Sunday, November 17, 2019

Plight of the American Worker Essay Example for Free

Plight of the American Worker Essay Ten years from now, I don’t know how wealthy I will be. I don’t know what kind of job my husband will have, nor do I know what kind of job I will have. What I do know though is the American worker is struggling, and the struggles will most likely get worse. The United States used to pride itself on providing for its families through hard work. Today, most people lacking education beyond high school struggle to maintain a lifestyle they once dreamed of. Not only are high school graduates suffering but many college graduates are as well because so many jobs have been eliminated due to globalization and technology. Globalization of companies is most likely the main reason American workers are not satisfied with their lifestyles. Companies are starting to outsource their manual labor to third world countries. People from these countries are fighting for their lives and are willing to work for less than a dollar an hour. For an example, â€Å"in Bangladesh, a garment worker makes 22 cents an hour† (Snyder). How can companies turn down such low wages for the same quality of work they would receive from employees who must earn at least minimum wage in the United States? Factories are closing everyday in the United States as new factories are built in third world countries. These factories would provide employment for many people in the U. S. , but companies are better off when they outsource their labor. Labor costs are cut significantly, and top executives are rewarded for their stellar performance. In this case, the top executives’ salaries go up, and the employees’ salaries might change a bit. The most dramatic change occurs for those high on the corporate ladder. Technology is a cause for concern for some individuals. Many jobs are eliminated because of new advancements in technology. Robots and highly advanced machines have taken the place of once very skilled workers. If jobs do open up, so many people apply for the job. They are either looking to get a job or get a job that is a step up from their previous position. For example, â€Å"over one three day period, approximately 10,000 people showed up to apply for 90 jobs making washing machines in Kentucky for $27,000 a year†(Snyder). 27,000 might sound like a lot for a college student trying to pay for rent and a tuition bill but to support a family on this income would be absurd. * Our world is extremely overpopulated and doesn’t help American’s concern for job security. Not only do individuals need to be concerned with a decrease in jobs from outsourcing and technology, but they also are factoring in how crowded the Earth has become. â€Å"Nine percent of the United States is currently unemployed† (â€Å"Unemployment rate†). The American worker wouldn’t be as affected by this number if there weren’t so many people available to work. Finally, as jobs are eliminated, individuals don’t have the resources necessary to start a new life. So many individuals have worked in the same job for long periods of time. Once certain jobs are eliminated, workers are forced to find new jobs. â€Å"They typical worker is spending 15. 4 weeks unemployed†(Frauenheim). Most of the time, if they want to earn an income equivalent to what they were making, they might even have to go back to school. Some individuals might not have the time to go back to school, or they might have started a family and have to put their children through school first. Whatever the case, with so many jobs eliminated, the American worker struggles to successfully start over. I took the side of American workers who have been in the workforce for more than a few years. I have lived a middle class lifestyle, so this is all I really know. As I talked with my mom just the other night, she told me that she wishes she could have changed occupations to make more money but didn’t have the time or the resources. Maybe the definition of hard work has changed in today’s society. Hard work in the past consisted of manual labor and farm work. Because of how society has progressively advanced, hard work now consists of spending a few additional years in school. To some, hard work might even mean having intelligence and finding a promising place to start a career. Whatever the case, the United States needs to keep its jobs here and eliminate such excessive outsourcing. My mother is a teacher, but before I know it, her job might be cut as schools start transitioning to only online courses. I am concerned for American workers, but if such an event happened to her, I would have even stronger feelings towards protecting the American worker.

Thursday, November 14, 2019

Neuroenhancers: Are they the answers for our problems? Essay -- Health

In the article, â€Å"Brain Gain† by Margaret Talbot, it illustrates the growing underground world of neuroenchancing drugs. In her article, she writes about more and more people are taking neuroenhancers to improve their cognitive functions. People are taking neuroenhancers because they feel pressure to compete and perform well in this stressful society. Talbot’s articles shows how this society has become so obsessed with efficiency and is so competitive that they are making justifiable reasons to take these neuroenhancers. These neuroenhancers are drugs that supposed to be used by people who suffer from cognitive disorders. The use of neuroenhancers for competitive gain is wrong on so many levels. It is unethical, and causes physical and philosophical risks. These risks outweigh the potential gains of these neuroenhancers. The use of neuroenhancers for competitive gain, not for treatment of a disorder is unethical. Neuroenhancers like Adderall and Ritalin are used to treat a people disorder that disrupts their normal cognitive functions and are suffering from serious cognitive disorders. (Talbot 2) Now more and more â€Å"over-committed people† are taking these drugs to become â€Å"higher functioning and more committed.† (Talbot 2) They are taking these drugs to make the impossible to the possible. Also, these drugs are used by people who wasted their time too busy partying and engaging in activities that are â€Å"detrimental to their performances.† They are too busy partying and being high that they use these neuroenhancers drugs to make up for their fun. (Talbot 2) They are too busy participating in other activities that they neglect their academic work which is the purpose of college. These students are cheating and using these drugs to get ... ...n life that they have to be on smart drugs. Also, this society is always putting the image of perfection into people’s head. Thanks to this societal pressure there are demands for drugs like Adderall. Neuroenhancers are not the answers of our problems. Neuroenhancers are dangerous at so many levels. It causes physical, mental and philosophical harm. They are used by lazy people who have poor time management skills and who doesn’t want to do hard work. This shows how much our society has fallen. It resorted to drugs to make life easier. No one wants to make sacrifices or put hours of hard work. They want everything delivered to them. They don’t care what are the neuroenhancers are doing to their body. They feel the award is worth the risk. Hopefully users will realize what are they doing and stop using neuroenhancers before their health are negatively affected.

Tuesday, November 12, 2019

Analysis of Jean Kilbourne’s Speech on Alcohol Essay

Content: Jean Kilbourne’s content use was very imagery based which is a very effective technique in persuasive speech. It is very apparent in her video that she does an extensive amount of research, and that she is extremely passionate about the content that goes into her videos. Kilbourne is a master when it comes to displaying images and information in a certain light to support her theories. Her entire thesis is based on a very feministic stand point and whether or not you necessarily agree with what she is saying it is hard to argue her point because she presents her points and ideas so well. The speech and direction used in her video is easy for all types of people to understand. Whether female or male she gets her point across and explains her ideas with solid proof. Kilbourne’s information and ideas are not the most original that I have ever seen but they are very unique in the sense that she appeals to every sex, race, and religion. Kilbourne is very well spoken and articulate and this helps her case as it only shows women in a very professional and educated light. She overwhelms her audience with an abundance of evidence and examples that are shown in the exact light that she needs for them for completely back her opinions and points of interest. Kilbourne’s supporting materials are in all of the content that she presents. She gives specific examples of every point that she makes with imagery, statistic and quotes from legitimate sources. Thoroughness is one of her strong points as well. Her examples are not only supportive or her ideas but, they directly relate to how she almost manipulates the viewer by showing us why she is right and how this is affecting women on a regular basis. Organization: Killing Us Softly was one of the most organized persuasive videos that I have ever seen. Although I did not fully agree with a lot of what her video was about I had to respect it because of just how well it was presented. During the introduction she gave her audience a very clear and thorough interpretation of what we were about to watch, and what her main concept and ideas that she was trying to get across were. She wastes very little time jumping right into examples of the message she is trying to get across. Kilbourne shows the audience countless examples over and over in an order hat may seem random to some but actually is very organized. She starts off with a strong example to set the tone and then gradually moves onto less extreme examples to show the varying levels of negative light being shown on women in advertising. Kilbourne’s main points are also very organized and clear. Almost like a check list as she went along showing the many different types of n egativity towards women in not only certain types of advertising but of all types across the board. Kilbourne shows just how enormous the advertising world is. It is a multimillion dollar industry that preys on intimidation and manipulation of women and their role in society. She exploits the very abundant and differing levels of exploitation of women in ads ranging from magazines, television, radio, billboards, and etcetera. Kilbourne’s conclusion was very strong and to the point. She showed a very funny but accurate commercial that shows men â€Å"acting† like women asking â€Å"Do I look fat in this? † or saying their hips are too big, that they have their mothers fat legs, â€Å"I will not let my dress size determine my self worth†; it ends saying â€Å"Men don’t obsess about these things, why do we? This is a very strong point to her conclusion because it shows how strong of an influence the media has on women and society as a whole. Delivery: Kilbourne’s entire speech comes across very confident and delivers her speech with conviction and authority. She is very passionate about her work and i deas and it seeps through in her video. Along with her numerous examples her very educated and clearly researched ideas are very evident during her speech. Kilbourne comes across extremely enthusiastic and energetic. Just by watching the way she performs her speech you know that she is very emotionally invested in her work and ideas. It rubs off on her audience because instead of just being perceived as â€Å"bitching† or â€Å"moaning† she is very thorough and accurate with her information. Even though a lot of it may be perceived my opinion by most she is so enthusiastic you can’t help but to really take a deep look and thought into what she is arguing. It is hard to judge Kilbourne’s eye contact and voice because we did not see her speech live, but from how she viewed the camera and the way that she presented herself it leads you to believe that she would be the same if not better in person. Like I stated before she comes across well educated and she is very articulate which compliments her arguments because she is a good poster-woman for all women. Kilbourne showed an abundant amount of visual aids and examples which in my opinion is what really made her speech. And as I stated before I don’t necessarily agree with everything she presented it is hard not to be moved by her speech because of how influential and well done it was.

Sunday, November 10, 2019

Nordstrom

Nordstrom's problems†¦ Nordstrom is a classic case of how complicated and counterproductive the business becomes if a system is not properly designed or implemented. Nordstrom’s intentions were very good when they launched their customized piece rate compensation technique called â€Å"Sales Per Hour (SPH)† for the first time in the retail industry. Their plan was to motivate all the sale employees to think and act outside the box and earn tremendous customer satisfaction thus augmenting the sales.Their intentions were good but they haven’t really anticipated the problems that they faced due to this idea, thus failed to create a system which was fool-proof and awarding for the employees. For example, the SPH system was set such that the employee with higher SPH gets compensation more than the one with lesser SPH. But it doesn’t account for the quality of work done in order to create that particular sale. What if a customer worked more hours to generat e lesser dollar amount to satisfy the customer?Does that mean that the sales clerk deserves less money than someone who does a less intense work to create more SPH? The fine line between selling time and non-selling time was not properly documented or practiced, which in a way brought the entire system down. Nordstrom’s management always were on a single loop learning process of reacting according to that particular situation and focused on the motivation aspect of the employees to enhance their sales but never concentrated in a double loop learning process of how things can be improved or what might go wrong with this idea etc.If they had implemented the double loop learning and be more proactive in extrapolating the glitches of the system, they would never have ended in a position like the one the case mentions about. Nordstrom had used the expectancy theory of motivation for compensating their employees. When a sales clerk joined Nordstrom, he/she expected that they first will be valued and also will be compensated for their performance which is directly tied to rewards and reinforcements.This system proved to be fatal for Nordstrom. One more problem with the system failing is the decentralized process created within Nordstrom which never allowed good supervision of the employees and the sales clerks from the managerial side. A decentralized system has advantages of increased creativity, better communication and more efficient environment but suffers from lack of co-ordination and supervision between different departments thus creating silos within the work environment.This exactly was the case in Nordstrom where managers never realized the failure of the system and the issues of the sales clerks with the SPH system until it got nasty. Having said that, Nordstrom’s SPH system succeeded for a long time by motivating employees to give their hundred percent and generate more sales thus creating a name for themselves. Nordstrom’s culture al so included punishment and reinforcement when the case mentioned that if an employee has lesser SPH, he/she served decreased hours or possibly was terminated.This brings all the employees into a vulnerable state where they cannot deliver their best. It also creates an unhealthy competition among the employees and they work against each other rather than working together towards a common goal. All systems, not matter how big they are, fall at some point if not properly designed or implemented like a small crack in the wall can dilapidate the entire house. Alas, that was the case for Nordstrom. Nordstrom Nordstrom's problems†¦ Nordstrom is a classic case of how complicated and counterproductive the business becomes if a system is not properly designed or implemented. Nordstrom’s intentions were very good when they launched their customized piece rate compensation technique called â€Å"Sales Per Hour (SPH)† for the first time in the retail industry. Their plan was to motivate all the sale employees to think and act outside the box and earn tremendous customer satisfaction thus augmenting the sales.Their intentions were good but they haven’t really anticipated the problems that they faced due to this idea, thus failed to create a system which was fool-proof and awarding for the employees. For example, the SPH system was set such that the employee with higher SPH gets compensation more than the one with lesser SPH. But it doesn’t account for the quality of work done in order to create that particular sale. What if a customer worked more hours to generat e lesser dollar amount to satisfy the customer?Does that mean that the sales clerk deserves less money than someone who does a less intense work to create more SPH? The fine line between selling time and non-selling time was not properly documented or practiced, which in a way brought the entire system down. Nordstrom’s management always were on a single loop learning process of reacting according to that particular situation and focused on the motivation aspect of the employees to enhance their sales but never concentrated in a double loop learning process of how things can be improved or what might go wrong with this idea etc.If they had implemented the double loop learning and be more proactive in extrapolating the glitches of the system, they would never have ended in a position like the one the case mentions about. Nordstrom had used the expectancy theory of motivation for compensating their employees. When a sales clerk joined Nordstrom, he/she expected that they first will be valued and also will be compensated for their performance which is directly tied to rewards and reinforcements.This system proved to be fatal for Nordstrom. One more problem with the system failing is the decentralized process created within Nordstrom which never allowed good supervision of the employees and the sales clerks from the managerial side. A decentralized system has advantages of increased creativity, better communication and more efficient environment but suffers from lack of co-ordination and supervision between different departments thus creating silos within the work environment.This exactly was the case in Nordstrom where managers never realized the failure of the system and the issues of the sales clerks with the SPH system until it got nasty. Having said that, Nordstrom’s SPH system succeeded for a long time by motivating employees to give their hundred percent and generate more sales thus creating a name for themselves. Nordstrom’s culture al so included punishment and reinforcement when the case mentioned that if an employee has lesser SPH, he/she served decreased hours or possibly was terminated.This brings all the employees into a vulnerable state where they cannot deliver their best. It also creates an unhealthy competition among the employees and they work against each other rather than working together towards a common goal. All systems, not matter how big they are, fall at some point if not properly designed or implemented like a small crack in the wall can dilapidate the entire house. Alas, that was the case for Nordstrom.

Thursday, November 7, 2019

Toni Morrrison essays

Toni Morrrison essays I got your mail incomplete though but I think I understand that one way or another we've must have talk about it while you were in funtua.... Anyway thanks for the mail and the thought and the unsaid words. I smile and joke about "it" because I know that thinking about it or getting serious about it will only hurt us. I have thought about this long before it happen and I think I have already accepted it as an unfortunate but special tragedy of my life and love. Whether it happen or not the feeling could not have been undone because it is already out there and we cant take it back. Now that it happened I think the best approach will be to accept it without defining, understanding, justifying......it. It bothers me a lot and I can assure you that the whole of my emotions, my life and sensibility is involve in this; I can never take it r any other thing about you for granted. I am not writing this to comfort you or make you feel better rather I am writing to let you know that thinking about it or being serious, meditative and sober about it will only add to our mutual torment and helplessness.... Think about this as some hopeless situation that you salvage by adding to the confusion and then try to be positive about it.... You will it will turn as bad as you fear but it will not hurt you or anybody that bad. ...

Tuesday, November 5, 2019

The Online Profits Training Program Is Open

The Online Profits Training Program Is Open The Online Profits Training Program Is Open The Online Profits Training Program Is Open By Daniel Scocco After I mentioned the 10 Deadly Business Mistakes You Should Avoid report last week some readers emailed me saying they were interested in joining the training program. If you are among those, you can do so today, as we just opened the doors to 300 more members. Just visit OnlineProfits.com to get all the details and signup. The number of spots is limited because I personally answer to all the questions that members post on our private forum, and this takes a lot of time. We also prefer to keep a limited number of members joining at every launch because it becomes easier to manage customer support and to make sure that no client will get disappointed. Finally, if you are not sure what Online Profits is about, it is basically an Internet marketing training program that will teach you all you need to know to start building websites and online businesses. I am the founder, but the training material was created by ten world-class experts, each with a different expertise. The training modules range from domain names to affiliate marketing, from social media to search engine optimization. Check it out if you thing it could be the right program for you. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire Youâ€Å"As Well As† Does Not Mean â€Å"And†Grammar Review #1: Particles and Phrasal Verbs

Sunday, November 3, 2019

Changing Business Environment of Coca-Cola Company Assignment

Changing Business Environment of Coca-Cola Company - Assignment Example This paper illustrates that social environment of Coca-Cola Company has been clouded by the switching of consumers from the ordinary packaged soft drinks to the portable package method. Moreover, the advancement in technology has made it thrive in the business environment. Coca-cola Company has pride in being one of the recognized companies in the world and enjoys a global presence in the business environment. It has opportunities in the business environment with tangible continuous growth. Nevertheless, there is a need to improve its marketing strategy to be able to handle the threats of other companies that produce similar products. Coca-cola has continued o invest in the modern production techniques with the aim of reducing unit production cost and meeting the needs of potential consumers. Coca-cola market size, growth rate, and overall profitability have been evaluated through the attractiveness of the soft drinks and competitiveness of various firms in the industry. The market s ize has been increasing due to the introduction of new products in the market. Profitability and growth rates have solid with the company dominating more than half of the market while the rest of the market is occupied by Pepsi and Cadbury Schweppes. Hence, the Coca-Cola Company has continuously stayed ahead in the market for more than none hundred years. The Coca-Cola Company fits in the business environment because it is capable of giving most of the global market non-alcoholic drinks, which are composed of two sections; soft drinks and fruit juices. The soft drinks are of various flavors, both carbonate, and noncarbonated. The products that fall under the food and beverage industry are what have made Coca-cola, multinational. States, governmental changes, and other special politically instigated groups affect customer purchasing power and confidence in both local and international markets thereby reducing demand. Political conditions especially in the international market such as civil conflict, changes in government and /or limitations that pertain to a relocation of capital across borders. For instance, the political unrest in the Middle East adversely affected sales in the region.

Thursday, October 31, 2019

Write a thesis driven analysis paper of the book The Lathe of Heaven Essay

Write a thesis driven analysis paper of the book The Lathe of Heaven by Ursula K. Le Guin - Essay Example to achieve access to the flowing power available through the fourth concept of cosmic energy while the fifth founding element refers to the flowing waters and winds of change and motion. These concepts are called Wu Wei (actionless action), Te (flowing power through living simply), Ch’I (cosmic energy) and Feng-Shui (winds and waters of change) (Hundoble, 1999). LeGuin weaves all five of these concepts into the storyline of the novel as it traces the progression of George Orr and his psychiatrist Dr. William Haber as they examine the limits of George’s abilities to change reality. The concept of Yin and Yang are contained within the character of George himself. Physically, he is not tall or short, blond or brunette. When he meets new people, Heather Lelache for instance, he strikes them as almost repulsively weak but also as amazingly strong. â€Å"The man struck her as not exactly feeble-minded, but revoltingly simple† (41) are Heather’s thoughts early in their first meeting, quickly revised to â€Å"now she thought that he certainly wouldn’t squash if she stepped on him, nor crunch, nor even crack. He was peculiarly solid† (45). When he discusses things that have been happening in his life, he does so with a great deal of equanimity, not seeming to pass judgment upon others, but not granting approval for their actions either. This idea of George representing the perfect balance of Yin and Yang is finally confirmed by Dr. Haber himself when he tells George the results of the tests that were run on him: â€Å"Where there’s an opposed pair, a polarity, you’re in the middle; where there’s a scale, you’re at the balance point. †¦ you’re the man in the middle of the graph† (137). The concept of actionless action is brought out in the discussions George tries to hold with Dr. Haber regarding the changes that are being made through his dreams. This is particularly well-illustrated in the discussion he has with the doctor regarding the

Tuesday, October 29, 2019

Asian Philosophy Essay Example | Topics and Well Written Essays - 500 words

Asian Philosophy - Essay Example Even though his writing is not to a certain extent vibrant and colorful that of Zhuangzi, his approach is much well-designed and powerful, sometimes bursting into poetry that influentially expresses his infatuation for the Confucian way of life (ibid). A great part of Xunzi’s attempt is committed to passionately defending Confucianism against different challenges. For instance, he fervently expresses disapproval of Mozi’s denouncement of ritual and music and claims forcefully that these cultural types are completely indispensable. He also rejects Laozi and Zhuangzi for supporting that people accept the perspective of Heaven and leave out traditional virtues in favor of submitting to the natural torrent of things (Ivanhoe, 2001). For Xunzi, the hazards to Confucianism originate not merely external to the tradition, but as well as from within it, in the appearance of Mengzi’s principle that human nature is good. In Xunzi’s judgment, such an argument weakens the power of ritual as a practical guideline to behavior, ruins the essentiality of acquiring knowledge, and merely flies in front of the facts. Xunzi makes the contradictory assertion that human nature is bad, but this should not be interpreted as claiming that people in nature take pleasure in evil deeds (ibid). Rather, his emphasis is that people lack any innate path to right behavior and conduct, and that without the outside control of ritual they will resort into bad behavior and be reduced to a disordered, impoverished condition strongly suggestive of the state of nature portrayed by Thomas Hobbes (Ivanhoe, 2001). On the other hand, Mengzi contends that humans have a nature, which they should go after. Indeed, he contradicts Xunzi’s philosophy for suggesting that ethical nurturing must integrate transgressing one’s nature. Nevertheless, Mengzi argues against the idea that there are developing righteous predispositions in

Sunday, October 27, 2019

Strategic Analysis of the Current Status of Aktel Mobile

Strategic Analysis of the Current Status of Aktel Mobile â€Å"Strategic Analysis of The Current Status of AKTEL Mobile Regarding Marketing HR Division† Executive Summary According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. This survey was conducted among the current customers of AKTEL, both pre-paid and post paid. About 10 years back there was only BTTB to offer telecommunication services to the market in Bangladesh. Although there was tremendous market demand, due to the government lack of initiative in this promising sector was not invested enough and the government deprived itself of lots of revenue, which it could have earned easily. In 1990 for the first time the government allowed the private sector to invest in the telecommunication sector especially in cellular, paging, trunk radio and rural telecom services. The early operators skimmed the cream, like City Cell in cellular services, Sheba Telecom in rural telecom and Bangladesh Telecom Ltd. in Pager services for a long time. In 1996 the govt. provided licenses to 3 companies to operate GSM service in Bangladesh. These companies TM International (BD) Ltd. (TMIB), Grameen Phone (GP) Sheba Telecom came in the market with a very competitive tariff structure and the market accepted them very eagerly. Since then TM International (BD) Ltd. TMIB), a joint-venture company formed between Telecom Malaysia Berhad, holding 70% of the equity capital and 30% local shareholding by A. K. Khan Co. Limited, branding its services on the name of AKTEL in Bangladesh. It is a company incorporated in Bangladesh with the objective of offering the state of the art and modern telecommunications services to the People of Bangladesh at competitive price. Keeping this objective in mind, the management of TMIB has been trying to achieve continuous improvement in its product offerings and services. To accelerate this process of continuous improvement and to Know more about the expectations of the market, the need for a research on customers perception towards its present products and services is obvious. By analyzing the consumer perception towards the products and services of AKTELs various Packages of TM International Bangladesh Limited is full of complexity. In the context of a developing country like Bangladesh, the need for marketing of products through consumer perception analysis provides a very important dimension for an organization to improve their services. The policies and practices in the matter of analyzing the behavior of customers, becomes an important factor in this research. And how the employees get aware to achieve the target of AKTEL is the main objective of this report. Thus, the customer perception towards the various packages of AKTEL is very crucial because its a must for the authority of TMIB to know about the customers feedback of their current market activities and its effectiveness. By carrying out this survey the organization will get the opportunity to know the customer feedback as well as how they can modify their present marketing activities. In turn they will be able to formulate some guidelines for modifying the current market mix, and if necessary to make it more effective so that they can attract more customers. 1. AKTEL: An Organizational Profile Overview of the Company AKTEL is a mobile operator, which concentrates on offering GSM communication services for private and corporate customers. Their intention is to promote the wireless lifestyle-the complete mobile society. TMIB is in the GSM Telephony business. With the technological development in future, TMIB will adopt cost-effective and more effective technology to provide a state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs, wants and to plan accordingly. It will monitor the development of the technology and update itself to meet customer needs. Background/Historical Summary TM International (Bangladesh) Limited (TMIB), a joint venture company of Telekom Malaysia Sdn. Bhd., of Malaysia and A. K. Khan Company Ltd. of Bangladesh has started its commercial operation in Dhaka, the capital city of Bangladesh as a GSM 900 cellular phone operator on 15th November, 1997. A tremendous success in Dhaka, TMIB has started its operations in Chittagong on March 26, 1998. TMIB uses the Global System for Mobile (GSM) communications as the digital cellular system, which is fully featured with services like Basic Telephony, Data and Value Added Services, (VAS). TMIB has an integrated and fully computerized Customer Care Billing System (CCBS) which supports virtually all subscriber-related functions. The Company AKTEL of the Telekom Malaysia Bangladesh, with a full title being: Mobil Telecommunications was founded as a joint company of the Telekom Malaysia Sdn. Berhad from Malaysia and the A. K. Khan Co. of Dhaka, Bangladesh. It operates as a Limited Liability Company, w here a founder and a majority shareholder, the TMIB- member of the Telecom Malaysia, owns 70% shares, while the minority shares of 30 % are being controlled by the A. K. Khan Co. Bangladesh. The organization is headed by its Chief Executive designated as the Managing Director entrusted with overall responsibilities of business direction of the organization and leading dynamically towards the attainment of its Vision, Mission and Goal. In attaining the above mission, the MD is assisted by 4 general managers TMIB has established a strong and formidable sales channel, which consists of direct dealers and its own sales force. TMIB is the Digital Cellular Telephony Business. With a technological development in future, TMIB will adopt any cost effective and more efficient technology to provide state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs and to plan accordingly. It will monitor the development of technology and u pdated self to meet customer demand. 2. Mission Statement Of AKTEL AKTELs Vision: To be the most preferred GSM cellular provider in Bangladesh AKTELs Mission: To provide total customer satisfaction the company strives to become the most preferred GSM cellular service provider in Bangladesh. TMIB will achieve this through developing people, products, and services of the highest quality and meeting the needs of its customers, employees, shareholders, and the nation. AKTELs Theme: Customer First 3. The Marketing Strategies of TMIB Marketing Strategies: TM always wants to achieve the desired sales growth and customer base. TM wants to encourage the existing customers to use more of their services. They launched a package called AKTEL EID DOUBLE BONUS which was one of their successful initiatives for obtaining potential customers. Product Positioning Initially TMs target was to reach the top, but other mobile operators are also targeting to the grass roots level and thus increasing their customer base. TM wants to be the leader with good quality and designing products for the middle and lower middle class range too. Marketing Mix: Product  ¨ Continuous improvement of quality  ¨ Repositioning of slow moving products to different target markets  ¨ Always branding AKTEL with all packages with a GSM service Price  ¨ Necessary changes in tariff structure, and changes and terms and conditions.  ¨ Penetration pricing in the face of competition  ¨ Skimming policy possible Promotion  ¨ Brochures with all necessary info  ¨ Press ads  ¨ TV commercials (in future)  ¨ Billboards Place/Distribution  ¨ Make effective use of distribution  ¨ Make product service delivery system more effective and less time consuming  ¨ Wider distribution network to make service more accessible. 4. The Company in Bangladesh Chain of Command The organization is headed by its Chief Executive designated as the Managing Director entrusted with overall responsibilities of business direction of the organization and leading dynamically towards the attainment of its Vision, Mission and Goal. In attaining the above mission, the MD is assisted by 4 general managers TMIB has established a strong and formidable sales channel, which consists of direct dealers and its own sales force. The way TMIB Defines Business TMIB is the Digital Cellular Telephony Business. With a technological development in future, TMIB will adopt any cost effective and more efficient technology to provide state of the art and comprehensive service to its customers. TMIBs vision is to continuously monitor its customers needs and to plan accordingly. It will monitor the development of technology and updated self to meet customer demand. Long-Term Vision of the Company: AKTEL strongly believes that subscribers are their most valuable assets. They have a strong Customer Service Center. To always be with their customers the AKTEL Help Line is there. AKTEL has successfully migrated to a new switch with higher capacities in terms of accommodating higher customer base and as well as to let them use all the basic supplementary services under GSM technology. TMIB expertise and experience are acknowledged throughout the industry. Demand is growing all the time, not simply for the services it already provides, but for greater and more diversified services and even higher quality performance. Its pace is fast, rewards are high and work is of constant challenge. They introduced the both-way national roaming all through their network coverage. The Prepaid services with enhanced features have been commercially commenced successfully and now they are taking some projects to accumulate more advanced technological features in their network. In terms of Network Qual ity, the company will ensure not only the equipment are of world class standard but more importantly its size or capacity is catered to the right dimensioning of customer base, in order not to face the problems of drop calls or congestion. All these are done through proper planning, control and schedule maintenance program. They maintain the benchmark for providing the quality services. They monitor these through generating regular reports and on site survey. If there are any weak signals or a call drops, the skilled engineers are providing services round the clock to resolve the problem instantly. The most important key resource factor in TMIB is its efficient human resource. Moreover, its decisions are based on facts from market research and coverage survey. Moreover, the above objectives can only be achieved through the right people. AKTEL has put its keen eyes in developing its employees through proper training, as they believe that the most important asset for TMIB is its staff members. So they are ensuring quality services by quality people. TMIB has the plan to give opportunity to every household in using cellular service in the country at the competitive price providing unparalleled quality service and customer care. In achieving this goal, they cant wait for more interconnection facilities with the fixed network. TMIB is planing to enforce their strong efforts to create their own independent network. They have already started the Dhaka-Chittagong AKTEL backbone. The future plan is to vigorously expand the network, which was called cell to cell expansion, covering almost all the regions of Bangladesh within the year 2005. Global Mission of the Company: AKTEL wants to provide its customers the best quality service in terms of: Trusted technology around the world Wide coverage with digital clarity Digital security with peace of mind Various choices of value-added features Better customer service-not just promised, but delivered Competitive rate and better billing Objectives of the Company: Total commitment to the needs of customers To follow the highest ethical standards Continuous improvement of all work processes Permanent improvement of all the employees knowledge and skills Securing the quality of the service to match the quality of service offered by the worlds most successful companies in the field Preserving the companys leading position in the national market of mobile Telecommunications. 5. Mission In Bangladesh TMIB as a Venture TMIB is a company incorporated in Bangladesh with the objective of offering the state-of-the art and modern telecommunications services to the people of Bangladesh at competitive prices. TMIB is a joint venture company formed between Telecom Malaysia Berhad and A.K Khan Company Ltd. The Business Slogan -Clearly Ahead The whole is the sum of parts and when the best come together the results can be truly spectacular. TMIB brings AKTEL Mobile phone service, a digital cellular phone service, which will prepare better for life in the fast lane. AKTEL GSM always keeps so near even when so far. AKTEL GSM wants to provide the following in order to ensure that they can gain potential customers as well as market share: The technology trusted around the world Wide coverage with digital clarity Digital security with peace of mind Various choices of value added features Better customer care not just promised, but delivered Competitive rate and better billing. 6. The Marketing Area of TMIB Advertisement and Promotion: AKTEL GSM are trying to convert non users to mobile phone users stressing the benefit of GSM services, and with the service benefit of AKTEL that will make their life easier. To serve the market more accurately their target market will be further segmented based on psychographics and business sites. The strive to develop a better product will be a continuous process. Conducting of market research will be held every 3 months. They will use their import to develop new products based on the data they will get from survey. Thus the product will be designed to meet the customers need. AKTEL has a wide variety of promotional activities. The promotional mix includes T.V., radio, newspapers, magazines, flyers, brochures, etc. AKTEL has also put up billboards at certain strategic locations in order to attract customers as well as give their products and services a boost so that they can increase their customer base. AKTEL branding has been carried in order to bring about its brand awareness. They are trying to identify AKTEL as a unique product so that it can be differentiated from its competitors. Billboards are there to attract attention and appeal to customers so that they are aware of AKTELs products and services. Mostly billboards have been put on main roads and some major shopping centers around Dhaka city like Eastern Plaza, where mostly the younger generation hang out. This in turn would attract that segment of customers within a specific age group, i.e. teenagers and people in their early twenties, as this generation has the urge to communicate frequently and be up-to-date on recent events. Thus, by promoting their products and services through these various media, electronic as well as press advertisements, AKTEL can well be in the way of obtaining its vision and so resulting in a higher subscriber base and in turn a higher potential market share. The marketing division distributes leaflets or brochures so those new customers can find out information about AKT ELs various packages and choose from among them. The Promotional Activities of AKTEL: Cellular phone service: TMIB brings customers the AKTEL mobile phone service. Fully digital cellular phone services that will prepare customers better in their day-to day activities, thus making their lives easier. AKTEL has been successful in bringing together the world leaders in various technologies, giving Bangladesh world class cellular phone service. Better Billing: Always keeping customers so near even when they are so far. AKTEL has been successful in bringing together the world leaders in various technologies. Better Switching: AKTEL cellular switching system provides the customers the state-of-the-art GSM technology, which will give customers the winning edge all the way. SIM-Card Identity Number: With the AKTEL Cellular Phone service, customers will have more than just a number. Simply because the GSM lays emphasis on the subscriber identification module (SIM) card, a key component of the whole process. It is computer chip card, which is highly secured against fraud. A microchip embedded in the plastic card stores PIN (Personal Identification Number), code personal phone directory, and details of call made. As a result, the customers can use a SIM card on any GSM 900 phone. So, even if the customers cellular phone is not handy, the customer borrows another one, insert their SIM card and its business as usual. This electronic smart card also contains a unique PIN just as an ATM card does in order to prevent misuse as it can fall into wrong hands. Consistent and High Voice: People who listen to music on CD are aware that digitized music may result in sharper and clearer audio quality. With GSM too, digitization of voices is done, therefore maintaining high quality. Security: It is almost impossible for anyone to tap or listen in on a conversation in the AKTEL cellular network. Digitization encodes speech and dynamic allocation of frequency makes it impossible for outsiders to enter a call. Incidentally, the technology that makes it possible for individual to talk better also makes it for anyone to intrude on their privacy audio quality. With GSM it is also possible for digitization of voice so that high quality is maintained. Exciting AKTEL Service: AKTEL offers a very comprehensive range of value added services for those on the move. Each service is designed to help the customers in specific frequently encountered solutions. Services like these will surely revolutionize the way customers communicate. AKTEL Itemized Billing: This service entitles the customers to a detailed bill with an accurate breakup of the call charges, including the date, duration and numbers of incoming and outgoing calls. This is extremely handy in cases where the customers wish to keep track of expenses, or even to find out whether their card is being misused or not. International Roaming: The AKTEL mobile service will provide the customer with contractibility and the freedom to make and receive telephone calls to those GSM networks all over the world that have roaming agreements with AKTEL. So whenever a customer is within the service areas of these GSM networks, they will still be able to keep in touch with friend and family around the world. Choice of Handset: The AKTEL network has a chain of outlets where all the leading models makes accessories of GSM compatible mobile phones available. However, subscribers are free to procure their GSM cellular phones from any other source within the company or abroad provided these are duly paid and would connect to the AKTEL network. Distinctive Competence: The most important key source factor of TMIB is its efficient human resource. It is using the state-of-the-art GSM technology and continuously monitoring its network traffic to ensure network quality. Moreover, its decisions are based on facts from market research and coverage survey. The company also monitors its competitors activities and is proactive in marketing decisions. 7. Summary of the Case The author had a chance to work at the Human Resources Division of TMIB. As the division has played a vital role to achieve the companys goal, it is yet to develop its role. It has many projects on hand and yet it also has been monitoring various projects that have been implemented in the past. So the task was to delve deep into the present marketing scenario and conduct an in-depth analysis of the HR activities, i.e., their recruiting process, candidate selection, organize the interviews by preparing the evaluation sheet, compile each individuals file after joining the employees, updating the database after every recruitment. About 10 years back there was only BTTB to offer telecommunication services to the market in Bangladesh. Although there was tremendous market demand, due to lack of initiative on part of the government, this promising sector was not invested enough and deprived itself of lots of revenue, which it couldve earned easily. In 1990, for the first time the government allowed the private sector to invest in the telecommunication sector especially in cellular, paging, trunk radio and rural telecom services. The early operators skimmed the cream, like Citycell in cellular services, Sheba Telecom in rural telecom and Bangladesh Telecom Ltd. in Pager services for a long time. In 1996 the government. provided licenses to 3 companies to operate GSM service in Bangladesh. These companies which are Telekom Malaysia International (BD) Ltd. (TMIB), Grameen Phone (GP) Sheba Telecom came into the market with a very competitive tariff structure and the market accepted them very eagerly. Since then TMIB, a joint-venture company formed between Telecom Malaysia Berhad, holding 70% of the equity capital and 30% local shareholding by A. K. Khan Co. Limited, began branding its services in the name of AKTEL in Bangladesh. It is a company incorporated in Bangladesh with the object of offering the state-of-the-art and modern telecommunications services to the peopl e of Bangladesh at competitive prices. Keeping this objective in mind, the management of TMIB has been trying to achieve continuous improvement in its employee selection process and providing the best services. To accelerate this process of continuous improvement and to know more about the expectations of the market, the company needs to focus its internal resources along with the external. For a research on customers perception towards its present marketing mix it is obvious to take the best product (employees) for providing the best services towards the customers. Taking into account the customer perception of AKTELs various package offers as well as the existing market scenario is full of complexity. In the context of a developing country like Bangladesh, where the need for marketing of products through customer perception provides a very important dimension, the policies and practices in the matter of analyzing the behavior of customers, is a relevant part of this research. Thus , the study on the present marketing activities of AKTEL products and services is very crucial because the company should be aware about the customers feedback of their current market mix in terms of its effectiveness by which, they will get the opportunity to know how the customers feel about their product and service offerings and the effectiveness of the present marketing mix. In turn TMIB will be able to formulate some guidelines for modifying the existing market mix, and if the need arises if try to make it more effective. It has already been mentioned that from the very beginning TMIB has been trying continuously to ensure the effectiveness of their marketing strategies and designing a much precise and concrete marketing mix. And for all these tasks the internal activities in HR division helps a lot to meet the external demand of the customers. Objectives of the Study: The broad objective of this study is to find out the employee perception about the effectiveness of AKTELs various policies and strategies as well as their present marketing activities and promotional tools. In essence the objective of this report would be to: To find out the Employees perceptions and preferences of the various AKTEL packages in terms of their respective features and benefits to achieve the customers goal.. To see whether AKTELs Prepaid and postpaid packages offer the benefits or feature that customers want. To find out if the customer care center offer efficient To see if the promotional activities of AKTEL are gaining customer awareness To see whether AKTELs Prepaid packages are easily available and affordable Methodology of the Study: The methodology of the study was carried out using both primary as well as secondary information. There were some interviews taken from certain personnel in the marketing division as well as the customer acre center, which provided helpful information in regard to the report. There were some telephonic interviews conducted which was very time consuming. Apart from the interviews, various books, journal, brochures, newspaper and previous marketing reports also provided valuable information Limitation of the study: There was certain limitation for which this report had some obstacles. The data collected was based on the HR employees interviews, which was little more time consuming. The report had to be prepared within the daily routine of office work, which resulted in the prolonging or the data collection. Sometimes the data was really confidential for the AKTEL employees to share with the Intern. Thus, the report had to be done in accordance with the daily work activities and of course was constraint. Importance of the subject matter: The importance of the report is reflected in the analysis and findings part. It is very crucial for the organization to know how effective theyve been and what they should launch in the future in order to gain potential customer as well as market share. By conducting this report, it should be clear to the organization whether they are heading the right way and what tactics and strategies they should implement to ensure that their promotional tools are working properly and raising customers awareness. By putting more emphasis on their marketing activities they should be able to come up with and implement strategies that are in alignment with their vision i.e. ‘To be the most preferred GSM cellular provider in Bangladesh Legal Issues: Laws and Policies in Bangladesh There are certain laws and policies that mobile operators have to follow. The government only granted permission to mobile companies to operate in the country. At present they are not allowing any more mobile operators. So the existing mobile companies have to act in accordance with governments rule and regulations. Scope of the Research: The scope of the research was limited to providing a general overview of the marketing division and their present activities, i.e. what kind of promotional tools they are using and what impact id had on the media and the customers. During this -month internship program the major task was to provide an insight into the present market mix and customer perception of AKTELs products. Thus, the scope was limited to analyzing the present market strategies. 8. Situational/Problem Analysis: Macro-environmental factors: Michael Porter has provided conceptual framework for industry analysis. He developed a five-factor model for industry analysis. The model identifies five key structural features that determine the strength of the competitive forces within an industry and hence industry profitability. Though it is often used by organizations for entering new markets, it can also be used to see the competitiveness in the current market. The five-factor model includes the following: a) Bargaining Power of Buyer b) Bargaining Power of Seller c) Competitor d) Barriers to entry e) Substitution effect The following diagram illustrates how Porters five forces affect the industry: Porters Five Forces: A Model for Industry Analysis. The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. SUPPLIER POWER Supplier concentration Importance of volume to supplier Differentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy RIVALRY THREAT OF Economies of scale Switching costs Buyer inclination to substitute SUBSTITUTES Price Performance Trade-off of substitute Capital requirements Brand identity Access to distribution Expected retaliation Proprietary products BUYER POWER Bargaining Leverage DEGREE OF RIVALRY Buyer volume Exit barriers Buyer Information Industry concentration Brand identity Fixed cost/ Value added Price sensitivity Industry growth Threat of Backward Integration Intermittent overcapacity Product differentiation 1. Rivalry: In the traditional economic model, competition among rival firms drives profits to zero. But competition is not perfect and firms are not unsophisticated passive price-takers. Rather, firms strive for a competitive advantage over their rivals. The intensity of rivalry among firms varies across industries, and strategic analysts are interested in theses differences. If rivalry among firms is low, the industry is considered to be disciplined. This discipline may result from the industrys history of competition, the role of a leading firm, or informal compliance with a generally understood code of conduct. When a rival acts in a way that elicits a response by other firms, rivalry intensifies. The intensity of rivalry commonly is referred to as being cutthroat, intense, moderate, or weak, based on the firms aggressiveness in attempting to gain an advantage. In pursuing an advantage over its rivals, firms can choose from several competitive moves: Changing prices: raising or lowering process to gain a temporary advantage Improve product differentiation-improving features, implementing innovations in the manufacturing process and in the product itself. Creatively using channels of distribution: using vertical integration or using a distribution channels that is novel to the industry. Exploiting relationships: with suppliers. The intensity of rivalry is influenced by the following characteristics: i. A larger number of firms increase rivalry because more firms must complete for the same customers and resources. The rivalry intensifies if the firms have similar market share, leading to a struggle for market leadership. ii. Slow market growth causes firms to fight for market share. In growing market, firma are able to prove revenues simply because f the expanding market. iii. High fixed costs result in an economy